The apocalypse is here...and it's beat for the gods!
How likely was it that your debut as a drag artist would be overshadowed by a zombie apocalypse? Nobody expected it, but overnight the world is full of paint-splattered zombies invading the streets in search of new victims to make up and convert. For some reason, drag queens, with their excessive amount of infected makeup, have acquired superpowers and are now humanity's only salvation.
Product details
Game concept
Discover dreamlike places and extravagant characters in this narrative adventure where you must survive a post-apocalyptic world without losing your dignity. Face rivals in shady catfights, lip-sync in front of the wildest audiences, and investigate to discover what lies behind this strange plague of badly made-up zombies.
Game information
- Genre: Visual novel, adventure.
- Launch date: Fall 2026 / Early 2027. Prime month can be a marketing opportunity.
- Game length: ~ 8 hours. Completionist ~ 11h.
- Sugested price: 14,99 €
- Platforms: Windows, macOS, iOS, Android.
- Engine: Unity 6
- Target audience: +13 / Teen, LGBTQ+, Drag race fans.
- Extended platform launch: Nintendo Switch / Nintendo Switch 2, PlayStation 5.
Mechanics
- Organic narrative: characters remember the player's decisions and change the dialogue and the evolution of the story. The dialogue is fast-paced and allows the player to go straight to the objective of the missions and the game, but at the same time rewards the player and makes the game easier if they have been discovering and learning more about the characters and the universe.
- Dignity bar: The character will have a score that equates to their dignity, similar to health points. When dignity reaches zero, it will be a failure.
- Narrative combat (Catfights): confrontations where the player must resolve issues by choosing one of the options presented. These options will increase if they discover secrets and find objects during the adventure.
- Lipsyncs: songs composed on the spot to win over the audience, points and objects.
Missions: various missions that allow the player to delve deeper into the characters, places and story. - Items: they will help you discover new dialogues, provide support in combat or unlock new locations.
- Character creation and customisation: players can create their own customised character. Missions and characters will offer new customisation elements.
- Minigames: various challenges that arise during the adventure to enhance and enrich the exploration and investigation experience.
About Killer Eyelashes
Killer Eyelashes is the latest iteration of a project that began in 2008 as a short film before expanding into a gamebook narrative in 2016. Subsequently, a board game was published in 2018 following a successful Kickstarter campaign. Throughout this time, we have created a rich, nuanced world that we want to explore further through video games, which provide us with a lot of material to expand our product offering.
Key art
Screenshots
Concept art
Market analysis
Market Context
Killer Eyelashes is a narrative-driven adventure that blends visual novel storytelling with fresh and clever dialogues, point-and-click exploration, and shady narrative combat. The narrative adventure genre is expanding over the years with successful Indies that increased with the mobile and Nintendo Switch markets. Players are increasingly looking for unique voices, sharp humor, and bold narrative styles in games.
Competitor Benchmarking
Ace Attorney Series
Refreshed the genre with the inclusion of new game mechanics and charismatic characters. 1M+ copies sold worldwide. Great IP value.
- Similarities: stylish cast, investigation and questioning the NPCs, shocking plot twists.
- Our Edge: freely explore of locations and optional dialogues. New mechanics for developing the player and NPCs.
Coffee Talk
500K+ copies sold, proof of demand for inclusive voices.
- Similarities: intimate storytelling, character-driven.
- Our Edge: faster pacing, stronger humor, bolder dramatic flair.
Dangaronpa
Cult game following with dramatic storytelling. Strong PC and Nintendo Switch performance..
- Similarities: stylish cast, dramatic narrative, high stakes.
- Our Edge: more humor + camp tone, lighter parody elements.
Slay the Princess
Viral hit, showing appetite for dark, experimental narrative games with twisted humor.
- Similarities: dark branching narrative, unique tone.
- Our Edge: add more characters and humor.
Vampire Therapist
Showcases the demand for fresh, witty narrative design.
- Similarities: innovative dialogue-driven gameplay.
- Our Edge: mix of puzzle/exploration with witty camp storytelling.
Budget breakdown
We planned or schedule on a fixed team of 3 persons with some areas outsourced with freelancers and contractors.
- Burn rate: ~9.278 €/month
- Core in-house team
-
- Game director / Narrative designer.
- 1 Developers
- 1 Artists
-
- Outsourcing/contractors
- Music and audio
- Proofreading
- Animation
- Localization
- QA & Testing
- Core in-house team
- Software and hardware: 4,000 €
- QA: ~ 6,000 €
- Localization: TBD
- Marketing & PR: TBD
- Global Age Ratings: 2,500 €
- Porting
- Nintendo Switch: ~ 15,000 – 25,000 €
Developer roadmap
We have a basic process for the game that may change depending on the evolution of agreements and financing, distribution, and porting that are agreed upon.
October 9th 2025Demo available
Demo will be launching in Steam and other platforms.December 2025Development planing
Planning the full game development.Early 2026Crowdfunding
Crowdfunding of the full game.Early 2026Full game development starts
The game development starts after all planing and tasks has been scheduled. Narrative tree and concept are will be done by this time.
Gameplay video
Demo download
Contact information
For any queries or requests regarding Killer Eyelashes or our studio, please contact Fidel Lorite at the following telephone number and email address.
